Things have changed in the last few years as far as what an internet presence means.
I remember a few (more like over 10) years ago enjoying an internet browse, and visiting the sites I used to visit on a daily basis, Vivian Lives was one of those sites – does anyone else remember Vivian Lives (or am I compeletely dating myself)? The site was masterminded by Sherrie Krantz, who ended up authoring a trilogy of books about the star of Vivian Lives, Vivian Livingston – in case you are curious the books appear below.
To provide a brief explanation, the site (image below) was the “home” of Vivian. She would go about her daily life for everyone to see. Visitors could share her daily activites, as she would lounge around her apartment, go to work, go out to drinks with her friends, etc. Visitors to the site could basically experience Vivians life with her. As a result they felt a sort of connection to her, and wanted to share in what she did. As this connection between the visitors and Vivian occurred people wanted to “do” what Vivian “did”, and therefore products she “used” became products her site visitors wanted to use.
I feel that we as bloggers are Vivians of today. Some of us make our lives more transparent than others. But with our internet presence we are there for our readers, who visit and read our blogs on a daily basis (I should be so lucky) just to see what we are up to; they read about the products we use, and based on how we convey our experiences, maybe decide to try them out for themselves. Our readers identify with us, much like Vivian’s visitors identified with her.
Times have changed, sites aren’t exactly what they used to be. Blogs are sites, and there are millions of them strewn throughout the web. You can perform a search on any topic and you are sure to find severel blogs that cover it. An internet presence today is different from what it used to be 10-15 years ago, I often wonder how that presence will evolve in the years to come.