People love free stuff. There’s no denying that they enjoy being able to grab something for free, and will often spend money later if they like it. If you run a blog, you might be trying to make money in a few ways. If you have brand sponsors, you need to ensure you get plenty of visitors, and free content can bring them in. If your blog is attached to a business you own, whether you offer writing services, own a store, or do interior design, it helps to bring in customers or clients for you. You can easily create some great downloadable content to give away for free if you have something useful to share.
Learn How to Use the Right Tools
If you want to create valuable content, often a PDF file of an ebook, brochure or something similar, you need to be able to create the file you want to offer for download. There are various tools you can use to do the layout for your content, including Adobe InDesign. If you don’t know where to start, you can learn how to do InDesign from the classes offered by Training Connection. Once you’ve learned how to do it, you’ll find it simple to achieve what you want. Start with learning some beginner skills, and you can expand them as and when you need to.
Come Up with Content People Want
Any content you create for downloading needs to be something that people want. It should provide valuable information or advice that helps people achieve something or make a decision. It could be anything from a guide to starting a blog to information about the best skiing destinations. You need to think about the kind of content that your audience is looking for and what will be helpful to them. It might be free, but it still needs to be useful. It’s especially important if you want people to give up their email address or other contact information in exchange for your content.
Promote Your Content
When you’ve put your content on your blog, make sure you let people know it’s there. You have an existing readership on your blog, social media followers, and newsletter subscribers who might be interested. You can let them know about your new content using various methods. It’s also important to remember to pay attention to SEO on the page where you have your content for download. You might create a landing page for it, or perhaps put it somewhere prominent on the main page of your blog.
Use Your Content to Collect Leads
Free downloadable content can be useful to collect leads. If you want people to sign up to your newsletter or you want them to provide their contact information, you can get them to do it in return for the content. If you’ve created some new content, don’t waste the opportunity to use it to your advantage.
You might already have some content you can repurpose as a download. Offer your readers something they’ll love, and maybe you’ll bring in some new readers too.